The Ultimate Website Launch Checklist for 2025
By Jeremiah Rotich on February 10, 2025
A website launch is a critical moment. Don't let anything fall through the cracks. Follow this comprehensive checklist for a flawless launch.
Pre-Launch Phase
- Content: All copy proofread and free of errors. All images optimized and have alt text.
- SEO: Title tags and meta descriptions for all pages. XML sitemap generated. Robots.txt file is correct.
- Technical: SSL certificate installed. Site is mobile-responsive. Page speed is optimized.
- Analytics: Google Analytics and Search Console are set up and tracking correctly.
Launch Day
- Final Check: Do a final crawl of the site for broken links.
- Go Live: Point the domain to the new server. Remove any 'coming soon' pages.
- Submission: Submit the new sitemap to Google Search Console.
Post-Launch Phase
- Monitoring: Monitor Google Analytics for traffic drops and Search Console for crawl errors.
- Backup: Ensure automated backups are running correctly.
- Promotion: Announce your new website on social media and through your email list.