Local SEO: A Complete Guide for Kenyan Businesses

If you're a business with a physical location or service area in Kenya, you need local SEO. Here's how to get started.

1. Optimize Your Google Business Profile

This is the most critical element. Ensure your business name, address, and phone number (NAP) are accurate. Choose the right categories, upload high-quality photos, and encourage customer reviews.

2. On-Page Local SEO

Include your city and county in your website's title tags, meta descriptions, and content. Create location-specific landing pages if you serve multiple areas.

3. Local Link Building

Get listed in local directories like BusinessList.co.ke. Sponsor local events or partner with other local businesses to earn relevant local backlinks.

4. Customer Reviews

Encourage satisfied customers to leave reviews on Google, Facebook, and other relevant platforms. Positive reviews are a powerful signal to both search engines and potential customers.